Dasein Alumni : Calvin Tan
AWARDS & RECODNITIONS : BEHANCE SERVED : RISING STAR / ILLUSTRATIVE BRANDING BY VICTIONARY PUBLISHING / LAYOUT BY CHOIS PUBLISHING
TITLE : CLUB MAN SHOP
This is a fictional rebranding of Club Man Shop. Club Man Shop (CMS) specializes in made to measure Men’s suits, overcoat, shirts and pants. The project aims to break the image of ordinary custom tailoring shop. Therefore, the design approach for this project is to make CMS become a unique, classic yet modern kind of custom tailoring shop and stand out confidently from the tailoring industry.